{"id":620,"date":"2025-09-19T18:47:04","date_gmt":"2025-09-19T18:47:04","guid":{"rendered":"https:\/\/globaltalentholding.com\/?p=620"},"modified":"2025-09-23T13:18:10","modified_gmt":"2025-09-23T13:18:10","slug":"iphone-price-hikes-arent-tied-to-tariffs-apple-ceo-says","status":"publish","type":"post","link":"https:\/\/globaltalentholding.com\/index.php\/2025\/09\/19\/iphone-price-hikes-arent-tied-to-tariffs-apple-ceo-says\/","title":{"rendered":"iPhone price hikes aren't tied to tariffs, Apple CEO says"},"content":{"rendered":"

Some new iPhone models<\/a> are debuting at higher prices, but that doesn’t mean President Trump’s tariffs<\/a> are to blame.<\/p>\n

“There’s no increase for tariffs in the prices to be totally clear,” Apple CEO Tim Cook told CNBC’s Jim Cramer<\/a> on Friday.<\/p>\n

The remark was a rare instance of Cook definitively addressing the link between tariffs and iPhone prices.<\/p>\n

Earlier this month, Apple unveiled its iPhone 17 lineup<\/a>, raising the base price of the Pro model by $100. However, the entry-level Pro now comes with 256GB of built-in storage compared to 128GB last year, which may help soften the blow for buyers.<\/p>\n

Apple didn’t raise the price of the standard iPhone 17, which costs $799 for 256GB of storage. But the company scrapped the Plus model, replacing it with a slimmer \u2014 and more expensive \u2014 iPhone Air.<\/p>\n

The tech giant didn’t explain the price changes at last week’s event, but Cook’s comments Friday sought to shut down speculation that tariffs were behind them. <\/p>\n

Trump has repeatedly called on Apple to make iPhones in America and threatened a 25 percent tariff<\/a> if that doesn’t happen. Analysts warn that if iPhones were made domestically, prices would soar<\/a>.<\/p>\n

Instead, the company has been shifting its iPhone supply chain to India<\/a>, away from China. The company has also pledged to\u00a0invest $600 billion<\/a>\u00a0domestically over the next four years, with Cook and Trump appearing together in the announcement.<\/p>\n

While Cook insists the latest price hikes aren’t tariff-related, the company has felt the impact of the president’s trade policies. <\/p>\n

Apple expects to face $1.1 billion in tariff-related costs this quarter, on top of $800 million from the previous three-month period, Cook said on a recent earnings call<\/a>.<\/p>\n

The new iPhone 17 lineup and iPhone Air hit store shelves worldwide on Friday. These are the starting prices for each new model:<\/p>\n